 |
When you see a sign with the magic words "limited time offer!" what emotions do you feel? Exited, intrigued, anxious? One thing for sure is that the phrase sure puts a sense of urgency on the purchase.
Some examples of "limited time offers" are:
"Droid 3 Free" at CellularPlus
Sierra Mist Cranberry
All three of these offers have put urgency on the consumer to purchase the product in a timely manner before it's too late. In fact, creating a limited time offer that works is an art. Limited time offers are especially effective when they are within a short time frame and are able to offer an exclusive product.
Limited edition cars have done an excellent job at mastering this "art" form. Let's take a closer look and consider the Eddie Bauer edition Ford Expedition from way back in day. Ford only created a limited amount of Expeditions with the Eddie Bauer interior. This tactic is a combination of piggybacking and limited time offer. This has been a successful technique used in car sales.
Limited edition products that can be portrayed as exclusive help motivate consumers to buy. When a consumer wants to be different or stand out from the rest, they may be more inclined to buy an exclusive, limited offered product.
When you think about it, sales are limited time offers that consumers jump all over. It is a marketing technique used to get people to buy NOW. Just think about it, when you only have one week to get a product on sale, you are more inclined to purchase now as opposed to later.
No comments:
Post a Comment