Vacation Spending Mentality

There is something that changes in the mind of a consumer when they find themselves on vacation. Vacationers somehow are able to justify spendier purchasers with a few simple words, "It's okay, I'm on vacation."

With Spring break now being over, I'm sure many people are cringing as they look at their bank accounts now that we are all back to reality.

Looking for some great examples of these lavish spendings? Oh, I got you covered.

• The Ridiculously Priced Drinks--most people would laugh when they look over a drink menu and see a $14 margarita, however, when on vacation..."It's okay, I'm on vacation".

• The Steeply Priced Activities--in a regular week, the idea of paying $70 for a half hour zip line ride is outrageous, but when on vacation..."It's okay, I'm on vacation".

• The $30 "Must-Have" T-shirt--back home a lame cotton t-shirt with a funny phrase is hardly worth $15, but when on vacation... "It's okay, I'm on vacation".

It's a reasonable argument to state that everyone has been guilty of the vacation mentality. The best of all marketing techniques is to continue to remind the vacation mentality to tourists when attempting to sell an overpriced product.

Welcome back everyone!